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(the introduction to The Retailer's Customer Service Bible) How this manual
is different You
will notice that The Retailer's Customer Service
Bible is
different to almost every other training manual you may have read before. The
reason for this is simple, it was not written in a vacuum.
I first developed this manual as a specific product for two of my
clients. Both these businesses are
franchisee retailers who wanted a customer service training tool that would be
easy to use and make fast positive changes in the customer's experience of their
stores. Initially,
they wanted a two-page tip sheet on how to improve the performance of their
staff in the area of shoe sales. The
Retailer's Customer Service Bible grew from there when it became obvious that what was
really needed was a complete training tool. And there simply wasn't a suitable one on the market that met
their needs. These
business owner-managers wanted a manual that was not only easy to follow, but
that the staff would actually read. Unlike
many other manuals and training aids on the market, The
Retailer's Customer Service Bible has no jargon. No
industry jargon, no marketing-speak, no waffle.
You and your staff can pick up this manual and start getting benefits
straight away, even if it is the first day on the job. The Retailer's Customer Service
Bible is easy to
read. There are already enough
things for new employees to learn in their first few weeks on the job, so I
deliberately kept this manual in an easy-to-read format.
It doesn't matter how good a manual or training aid is, if it doesn't get
read and used it is a complete waste of time and profits (after all, that's what
you spent to buy it). In
road-testing The Retailer's Customer Service
Bible, managers
have found that their staff actually read the lessons and understand them.
They take them in. They learn. Their
customer service skills improve. Dramatically.
Instantly. The Retailer's Customer Service
Bible is a
"fast-track" product. Using
this manual will make an immediate difference in the performance of you and your
staff. The Retailer's Customer Service
Bible is
surprising. By reading it again and
again you will pick up new ideas and techniques, even if you are an experienced
retailer. I
am sure you will find The Retailer's Customer
Service Bible
quickly becomes an integral part of the ongoing training in your business and
makes a tangible difference to your customers' happiness and your bottom-line
profits. This is a training manual
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Creativity is as essential to life as oxygen Send mail to David with questions or comments
about this web site.
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